Business Blueprint - Series 1 / Module 8
The Art Of the Opt-In: How To Grow your List With An IFO
The “Irresistible Free Offer” (IFO) is a marketing tool that can accelerate your business faster than anything else. In this section you’ll learn how to grab the attention of your target market by creating a compelling headline for your IFO. Then, you’ll learn how to create your Irresistible Free Offer by reviewing the important elements that must be included in your content. Finally, we’ll review different formats for your IFO so you have an easy menu to select what feels right for you and your brand.
Use the three steps to get your IFO working 24/7 for you. It’s worth the effort – every successful business owner I know has incorporated a solid IFO into their marketing strategy.
- 1 mp3 audio file (approx. 1-hr)
- 3 worksheets (PDF files)